Uluç Muslu
A frame from the VANTA brand film, directed and cut by Uluç Muslu

Digital marketer · AI-native

Open to growth roles

I orchestrate people & agents.

Paid media, creative, brand film and the software underneath, run as one system where a team and its agents work off the same rules. At a startup I am also the one opening the ad accounts, writing the posts and doing the SEO.

How it runs
₺3M+
revenue driven across two companies
₺300K+
in monthly ad budgets, three companies
2,500+
qualified B2B leads
20+
brands shipped for
8 yrs
across six industries

Six functions.
One system.

Most companies split these across a department. Held as one system, with the team and its agents working off the same rules, the work moves faster without the drop in quality that usually buys the speed.

01

Paid media

Meta and Google. Account structure, targeting, budget pacing, and the creative that runs inside it.

₺100K / mo02

Creative production

Social, static ads, brand systems and physical packaging. Made in-house, not briefed out to an agency.

20+ brands03

Brand film

Directed, generated and cut end to end. Eight years of editing sits behind every choice.

4 films04

Storefront & software

A storefront rebuilt end to end, a sales CRM for a 30-person team, and agents that qualify and score.

shipped05

Search

SEO on the catalogue and the category pages, and GEO so the store is quotable by AI search too.

live06

Measurement

Reporting a team actually opens on Monday, and the decisions that follow from it.

in use

Selected work.

Four stories where the brief, the creative and the tooling turned out to be the same job.

Anniversary pre-order campaign key visual for a collectibles retailer
The campaign key visual — Turkey first, same day as the world

01 — Collectibles commerce · Paid, product & brand

Turkey’s first pre-order for a global card release.

I run the digital side of a card and collectibles importer as one system. I rebuilt the storefront and the catalogue, opened pre-orders in Turkey on the same day the set released worldwide, and run around ₺100,000 a month in paid media with the creative produced in-house on rules I wrote. Search, brand social and the physical packaging come off those same rules.

Role
Paid media · Creative · Storefront · Search · Brand
Outcome
₺1.5M in the campaign month on ₺100K of spend · Instagram 0 → 2,000 organic
InsurUp B2B advertising creative for insurance agencies
One of the static ads — written, designed and run in-house

02 — InsurUp · B2B paid acquisition

B2B paid from zero, and the revenue it closed.

A B2B insurtech with no acquisition to speak of. I built the Meta and Google accounts from nothing, produced the ad creative in-house, and qualified what came back rather than passing raw volume to sales. The leads converted: 35+ accounts closed, worth roughly ₺1M in monthly recurring revenue. I then built the CRM the sales floor follows them up in, so the same buyer context carried all the way through.

Role
Paid media · Ad creative · Qualification · CRM
Outcome
2,500+ qualified leads · 35+ accounts closed · ~₺1M MRR
Traffic insurance campaign creative for SigortaAVM
Traffic insurance campaign creative

03 — SigortaAVM · Performance & decisions

Expensive leads, and a setup worth rethinking.

Leads were costly and inconsistent. I restructured the Meta campaigns around insurance branches, reworked the creative, and started judging lead quality next to cost instead of after it. The case explains what changed and what the reported numbers can and cannot prove.

Role
Campaign structure · Targeting · Ad creative
Outcome
Reported average lead cost: ₺500+ → around ₺50
A still from the VANTA electric motorcycle brand film
A frame from the finished film

04 — VANTA · Creative direction & AI film

A brand with no product yet, and a film that gave it one.

The motorcycles were still in pre-production, so the film had to carry the brand on its own. I generated, directed and cut it end to end, bringing eight years of editing to the pacing, the frames and the final cut. It ran at events and inside investor presentations.

Role
AI creative direction · Editing · Sound
Outcome
Used at events and in investor presentations

The full
collection.

Films, campaigns, brand social, products and the automations underneath. 23 finished projects, most with AI somewhere in the pipeline.

Showing 7 of 23

VANTA brand filmAI FilmFilm & process

VANTA brand film

EV motorcycle brand film, shown to investors.

Collectibles — paid mediaPaid Media

Collectibles — paid media

₺100K a month behind a card and collectibles retailer.

Collectibles — brand socialSocial

Collectibles — brand social

Instagram from zero to 2,000 followers, fully organic.

InsurUp Sales CRMProduct & Web

InsurUp Sales CRM

A full sales CRM I built and launched for a 30-person team.

InsurUp AI adsAI FilmFilm & process

InsurUp AI ads

100% AI ad for Meta. Top performer in its niche.

SigortaAVMPaid Media

SigortaAVM

Meta campaigns for an insurance agency.

01Inquiry
02Check fit
03Follow up
Growth Systems

Lead Qualification agent

No 2am lead waits until morning.

About

From cutting rooms to growth teams.

  1. 01Cutting roomBroadcast editing
  2. 02VFXTwo Netflix drama series
  3. 03Creator marketingBrands and audiences
  4. 04GrowthB2B insurtech, end to end

I started in the cutting room, editing broadcast video and doing VFX on two Netflix drama series. That is where I learned what makes a frame hold, and what makes a sequence fall apart.

Creator marketing came next, then a growth role at a B2B insurtech. AI did not replace that eye. It let me use it across more of the job, from the campaign brief to the tool the sales team opens on Monday.

What I mostly do now is decide how the work moves: which parts a person should judge, which parts an agent should carry, and where the two hand off. Get that seam right and a small team ships like a much larger one.

  • I design how a team and its agents hand work to each other
  • Graduated second in my department, B.A. Communication
  • Self-funded visits to 15+ global tech and AI events since 2021
  • I direct AI creative, not just prompt it
Tools I work with
Claude (Code · MCP · agents)VeoSeedanceKlingElevenLabsNano BananaGPT ImageFigmaMeta AdsGoogle AdsNext.js

Contact

Let’s talk about your team.

If you want a marketing function where the team and its agents run on one system, and someone who will go hands-on inside it rather than just draw the diagram, I would like to hear what you are working on. Based in Istanbul, open to remote.

uluc.muslu20@gmail.com
LinkedIndijitalsimya.com