Writing.
Notes on AI systems for marketing and e-commerce: what I build, what works, and what to watch out for.
6 min read
ReadAI Marketing Automation for Startups: A Founder's First System
A startup does not need a marketing department to market like one. It needs one loop that runs every week, a few agents doing the reading and drafting, and a founder who keeps the judgement. Here is the system I would set up first.
Startups · Growth · AI agents
6 min read
ReadAI Marketing for Small Businesses: One System, Not Ten Tools
Small businesses are told to try more AI tools. The ones that grow do the opposite: they run one simple system every week, in the channels their customers already use. Here is what that looks like for a shop, a studio or an agency.
Small business · Meta & Google ads · WhatsApp
6 min read
ReadWhy AI Stalls in Enterprise Sales and Marketing, and How to Fix It
Large companies have the licences, the data and the budgets. Most still cannot point to what AI changed in revenue. The problem is rarely the model. It is how the work, the incentives and the decisions are organised around it.
Enterprise · Sales & marketing · AI adoption
10 min read
ReadAI in E-commerce Operations: Turning AI from a Tool into a Business System
Most commercial teams already use AI. Few have made it part of how the work runs. Here is what that shift looks like, step by step, for a team that runs its own store and several marketplaces at once.
E-commerce · Operations · AI systems