A collectibles brand, built from zero
The same card and collectibles retailer had no social presence when I took it over. I built the voice, the visual system and the feed from nothing, and grew the Instagram account to 2,000 followers with no paid support. The post copy is mine too.
- 2,000
- Instagram followers, from zero
- 0
- spend behind that growth
- 4
- influencer collaborations
- 1
- brand system the whole feed runs on
The brand
A store importing sealed boxes and graded cards for a young Turkish audience. There was no account worth speaking of when I started. I wrote the brand's visual identity, locked the palette and the rules, and built the feed on top of it.
What I did
Named content series rather than random posts: new stock drops, single-card spotlights, and pack openings. Product colour is never touched, because to a collector the print colour is the product. English series labels over Turkish body copy, which is how this audience actually talks.
Where it is now
2,000 followers, entirely organic, plus four influencer collaborations and physical packaging designed on the same system. Social carries the brand; paid carries the catalogue.
One cyan, one amber, real product colour, never a rainbow.
Physical packagingMystery Pack envelope. The storm identity carried off-screen and into print.
Campaign carouselAnniversary carousel cover, produced on the locked brand system.