SigortaAVM: lead cost down 10x
An insurance agency running paid acquisition across insurance branches. I rebuilt the Meta setup and cut average lead cost from over ₺500 to around ₺50, while lifting lead quality and tripling daily volume.
- ~₺50
- average lead cost, down from ₺500+
- ~10x
- lower reported average lead cost
- +20%
- lead quality
- +200%
- daily lead volume
Decision & measurement
What changed. What the numbers say.
Reported average lead cost
Approximate before/after values reported in this case. The bars compare these two figures; they are not a time series or an isolated experiment.
The operating decision
Restructure the account around insurance branches that convert, revise the creative and targeting, and judge the work against qualified leads rather than raw volume.
Several parts of the account changed together. The improvement belongs to the overall rebuild; this case does not isolate the contribution of a single change.
Read the measurement context
- Cost basis
- The narrative reports average lead cost. It does not provide a separate qualified-lead cost series.
- Time & spend
- Exact date ranges and comparable spend totals are not included in the published case.
- Quality & volume
- The case reports roughly 20% higher lead quality and triple daily volume. The quality definition and underlying counts are not published, so the quality figure should not be read as percentage points.
- Evidence shown
- The creative examples below are actual work. The performance figures are the creator’s reported results, not an independently audited dashboard.
The brief
SigortaAVM is an insurance agency selling policies across several branches. Paid was already running, but leads were expensive and inconsistent. The job was simple to state and hard to do: make the funnel pay.
What I did
I restructured the Meta account around the branches that actually converted, rewrote the creative and the targeting, and tested relentlessly against cost per qualified lead instead of raw volume.
The result
Average lead cost fell from over ₺500 to around ₺50, a tenfold drop. Lead quality rose about 20 percent and daily lead volume tripled. A small account, turned efficient.
Made end to end, by me.
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