Boxy: a startup brand from zero
Boxy is a startup I helped build from nothing, with X as its home base. I run the whole thing: the brand identity, the social, the influencer push, and the investment deck. From a standing start to more than 6,000 followers.
- 0 → 6K+
- X followers, from scratch
- Brand
- identity built from zero
- Deck
- investment deck designed
- X-first
- social and influencer marketing
The startup
Boxy started from nothing. I came in to build the brand and put it on the map, with X as the home base. The identity, the voice, and the visual world, all from scratch.
What I did
A bold visual system and brand identity, social run natively on X, an influencer push to seed a real audience, and the investment deck that tells the story to backers. One brand system holding all of it together.
The result
From zero to more than 6,000 followers on X, and a brand that looks and sounds like a real company, not a side project.
Identity and content for X, built from scratch.
